To be successful,
businesses must sell their products
and services.
That’s why advertising
and promotions managers
are so important—
it’s their job to come up with
ways to boost sales.
Advertising managers develop a strategy,
called an advertising campaign,
to reach potential customers.
They often work with a
media planning team to determine
how to best reach that audience—
whether to advertise on TV and radio…
in newspapers and magazines…on the web,
or even on the sides of city buses.
The manager engages a creative team
to develop the ad’s artwork and language.
They also may advise clients on
technical aspects of ad campaigns.
Promotions managers share the same goals,
but focus on combining advertising with
purchase incentives in order to increase sales.
Promotions may take the form of
discount coupons… giveaways,
rebates … or contests.
In addition to creativity,
strong leadership ability,
and excellent communication skills
are important qualities for these managers.
Advertising and promotions managers
work for ad agencies,
and in the advertising department
of a business in almost any industry,
from manufacturing to scientific innovation,
finance to insurance.
Employers look for a bachelor’s degree
in marketing, advertising, or journalism.
The hours can be long,
and dealing with deadlines can be stressful.
But many managers say
they never tire of the thrill of seeing
their ideas come to life.