Certification: IAB Digital Ad Operations Certification (DAOC)
116 East 27th Street New York, NY 10016
Individuals who earn the IAB Digital Ad Operations certification have demonstrated their knowledge and competency in the area of digital ad operations, and are dedicated to upholding high standards of ethical and professional practice in the industry. Individuals meeting eligibility requirements must pass a multiple-choice exam in order to qualify for certification and earn the DAOC designation.
Digital ad operations professionals work closely with advertisers and agencies to deliver exceptional customer service throughout the media buying lifecycle, to include creative management, launch confirmation, and pacing confirmation. This includes providing quality assurance, logging traffic, pulling campaign placement reports, entry of proposals, and reviewing the status of campaigns in order to optimize their performance, while assisting the Ad Sales, Marketing, and Product teams in formulating media plans.
Digital ad operations professionals work closely with advertisers and agencies to deliver exceptional customer service throughout the media buying lifecycle, to include creative management, launch confirmation, and pacing confirmation. This includes providing quality assurance, logging traffic, pulling campaign placement reports, entry of proposals, and reviewing the status of campaigns in order to optimize their performance, while assisting the Ad Sales, Marketing, and Product teams in formulating media plans.
- More than two years of education or training after high school required?
- Yes
- More than two years of work experience required?
- Yes
- Oral or Written Exam Required?
- Yes
- Renewal Required?
- Every 2 Year(s)
- Renew through Continuing Educational Units(CEU)?
- Yes
- Renew through Re-Examination?
- Yes
- Renew through Continuing Professional Development(CPD)?
- No
- Does applicant have choice of at least two options from above for renewal (CEU, CPD, or exam)?
- Yes
Online Exam; Third Party Exam Center
Advanced
The certification has an education level of an Associates of Arts or Associates of Sciences degree or higher and has a work experience requirement of more than 2 years, or requires obtaining a ‘core’ level certification from the same organization.
- This certification is related to military occupational specialties.